Bangladesh Biman gets new look today

A new-look Biman will show off today as the national flag carrier rebrands to emerge as a commercially viable airline by winning the hearts of domestic and international travellers, officials said yesterday. Prime Minister Sheikh Hasina is expected to unveil the new logo and livery of Biman, which offers promises to improve both the onboard and ground services. The premier is likely to see for herself the two leased aircraft -- Boeing 777-200 ER and Boeing 737-800 -- with the new livery and logo at Zia International Airport, said Muhammad Zakiul Islam, managing director and chief executive of Biman Bangladesh Airlines. The Biman MD said the new livery and modified logo of Balaka will be seen in the aircraft to be inducted in the coming days through lease and purchase. Three leased planes, which are likely to join Biman fleet this year, will get the new look. But DC-10 , Airbus and F-28 planes will bear the legacy of previous look of the 38- year old carrier. Under the rebranding move, Biman comes with the promises of offering what it calls ' hospitability', 'safety', 'reliability' and 'world class' services.