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first half net profits on Monday despite the economic crisis and
fierce competition from electronic games. Net profit at the Danish
manufacturer rose to 684 million kroner ($129m) from 427 million
kroner in the first half of 2008 and sales were up 23 per cent, the
company said in a statement. Lego chief executive Jorgen Vig
Knudstorp said the results were 'very satisfactory' but warned there
was still 'considerable uncertainty' about the full year outcome
since most sales happen around the Christmas season. The company
said sales were particularly high in North America and Central and
Eastern Europe, two areas where the crisis has hit very hard, adding
that its classic product lines using colourful plastic blocks
remained the most popular. The family-owned company has undergone
major restructuring in recent years after reporting huge losses
earlier in the decade due to stiff competition from the skyrocketing
popularity of hi-tech computer games.
