WFP starts hunger relief campaign with KFC, Pizza Hut

KFC and Pizza Hut yesterday launched the World Hunger Relief Campaign
in association with the World Food Programme in Dhaka. John Aylieff,
WFP representative in Bangladesh, and Akku Chowdhury, executive
director of Transcom Foods Ltd, inaugurated the month-long campaign
to raise awareness on hunger and poverty and help schoolchildren by
providing education and food. Transcom Foods Ltd is the franchisee of
KFC and Pizza Hut in Bangladesh. KFC and Pizza Hut, restaurants under
the Yum! International brand, arranged the campaign, which will run
from October 14 to November 13 for the third time in Bangladesh.
Aylieff said the campaign would highlight the food crisis to the
public and private sectors. There are around 7.5 million starving
people in Bangladesh. In collaboration with the government, WFP will
provide vitamin and mineral fortified biscuits for around 60 ,000
students in 4 ,000 schools around the country. Yum! and WFP will run
the programme internationally in 112 countries through 35 ,000
restaurants under the Yum! International brand.